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This Challenge was posted 6 years ago
Challenge
Project
The "no tourist" office
The tourist office for people who wouldn't consider themselves as "tourist"
Today, millennials and generation Y people want to experience unique adventures, discover hidden gems and get exclusive access to local hotspots. And the tourist office - per definition - isn't perceived as a place where you get that advice: It's perceived as a place where only tourists go and where you get tourist information about tourist attractions.
How can we close that gap and create the tourist office for "no tourists"?
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