Guest Card Lucerne
Develop a concept for the expansion of data generation and data use of the Guest Card Lucerne
With the Guest Card Lucerne, overnight guests in Lucerne benefit from the following offers:
- Public transport: Free use of buses and trains in fare zone 10 in the city of Lucerne
- Activities: Various discounts for mountain railways, museums and excursions in the Lucerne-Vierwaldstättersee adventure region
- WLAN: free use of WLAN network "Free WiFi - LUZERN.COM" at selected locations
In addition to information on the demographic data of overnight guests, there is currently also data on guest card checks and the devaluation of services and hotel operations. 7 days after the guest's departure, the data is anonymised.
The content of the Challenge "Guest Card Lucerne" is to develop a concept for the expansion of data generation and data use of the Guest Card Lucerne. Let your creativity run free about which guest information could be won, processed and used and how. All with the aim of strengthening the tourism offer of the Lake Lucerne-Vierwaldstättersee Adventure Region and individualising the guest experience.