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Challenge Project

02_Visualizing Mountain-Bike Frequency

Bike-Kingdom wants to use GPS data from the app to make reliable projections and to know where how many people are.

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Starting Point

The Bike-Kingdom Lenzerheide is THE destination for mountain bikers. The mountain bike experience is accompanied by a pioneering app. The marketers and operators would like to know more about its use. One of the long-term goals is to use GPS data from the app to make reliable projections and to know where how many people are and, if necessary, to point them to those trails where the utilisation is low or where the app user could potentially have (more) fun. For the time being, however, there are other intermediate goals. https://www.bikekingdom.ch/de


  • Visualise trail use on map and enrich with external data. Possible data: Time, weekdays, weather, holiday period, etc.
  • Visualise trail use on map in the form of a heat map over the season (or individual days).
  • Creation of a user-based annual review: Similar to Strava, you could build a query that pulls out per user data like "Your best day, your longest run, your longest bike day" etc. and display it visually in a usable format. This could then be used for impressive campaigns or even a micro-site. (It needs to be clarified here whether this sub-goal is compatible with data protection).


This challenge is limited to the Bike-Kingdom in the destination Lenzerheide.

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