Problem The incentives of the advertising model led us to an Internet full of hate speech, filter bubbles, polarization, clickbait and endless distraction. Paywalls are no alternative but rather highly problematic themselves: with them, quality journalism is hidden behind walls, while "fake news" spreads freely . In addition, only the wealthy gain access to high-quality information, thus reinforcing existing inequalities. New Business Model . At the open source project Butterfy , we are working on an alternative non-profit business model, with the goal of democratizing the Fourth Estate. All info about the Butterfy model can be found in this video , specifically around minute 01:40. With the help of this new incentive system we set out to build a web application (a.k.a. smart website) where people will be able to submit, discover, and curate (filter) meaningful content in the form of URLs. These links can include anything in terms of content: Podcasts, articles, videos, useful websites, etc., as long as it is something that has been of real value for the submitter over a sustained period of time.